Marketing Writer

Editor’s Note: When the EUDR was first introduced, global supply chains panicked over the sheer volume of paperwork required. The May 2026 Simplification Package has completely rewritten that narrative. This analysis was developed to cut through the industry misconception that "simplification" means "deregulation." We examine the hidden structural risks of this new framework, specifically how cutting downstream paperwork has actually increased the legal high-stakes exposure for upstream...

At the 2nd Annual CX Global Summit Indonesia 2026, Tika Sylvia, Chief Marketing Officer at Koltiva, shared how sustainability must go beyond green messaging and be embedded into real customer experiences. In her session Beyond Green Marketing, she highlighted how transparency, traceability, and verifiable data turn sustainability commitments into trust‑building action—proving that long‑term customer trust is earned through consistent experience, not claims.

Customer experience is no longer defined by speed and efficiency alone. As digital journeys become the baseline, emotional resonance, trust, and human connection are emerging as true differentiators. The future of CX lies in understanding customers as individuals with values and emotions—not just transactions. Brands that combine data, personalisation, and human-centred design will build deeper trust, long‑term loyalty, and meaningful impact across complex ecosystems. [tikasylvia.com]