Connecting with Heart : The Role of Emotional Intelligence in Modern Marketing

In today’s marketing landscape, effective brand communication isn’t just about transmitting information—it’s about making an emotional connection. The future of emotional branding is evolving, with key trends shaping how businesses connect with their audiences. One standout trend is ethical branding, as consumers become increasingly conscious of social and environmental issues, brands that emphasize ethical practices and sustainability will resonate more deeply on an emotional level.

To maintain credibility, businesses must adopt transparent procedures and ensure traceability throughout the supply chains. This means verifying every stage, from sourcing raw materials to delivering the final product, upholds sustainable and ethical norms. By committing to sustainable initiatives and fostering clear communication, brands can cultivate consumer trust, showcasing their products as genuinely eco-conscious and socially accountable.

Join us at Intrigue MAdVerse 2024 Jakarta to explore the transformative power of emotional intelligence in building authentic connections with your audience. Our Chief Marketing Officer, Tika Sylvia, will discuss how brands can prepare for future trends in emotional branding, including the rise of conscious consumption and ethical branding, societal value, the importance of green marketing on brand storytelling, to the increased use of personalization and AI.