MARKETECH APAC’s "What’s NEXT in Marketing: Indonesia 2024"

In today’s fast-paced digital landscape, performance marketing has emerged as a vital strategy for brands seeking measurable results and efficient resource allocation. As data-driven marketing gains traction, brands are focusing on optimizing their spend across various channels—search, social, and display—to enhance conversions and meet their business objectives. However, navigating this dynamic environment poses challenges, including balancing short-term results with long-term brand growth, understanding audience behavior, and adapting to rapid technological advancements.

To address these challenges and harness the potential of marketing landscape, MARKETECH APAC’s "What’s NEXT in Marketing: Indonesia 2024" aims to redefine the marketing landscape by equipping brands and marketers with the insights, strategies, and tools necessary to thrive amid evolving industry trends.

Join our Head of Digital Marketing, Boby Hermawan Arifin, as he leads discussions on performance marketing, exploring best practices, strategic insights, and the latest technologies that drive measurable results in today’s digital arena.