Power Hour: Localisation is More than Language

As a company advancing on the global stage, tackling the international market demands more than overcoming language barriers; it necessitates a nuanced understanding of cultural variations that profoundly influence marketing strategies. Mastery of these cultural subtleties is imperative for crafting effective marketing campaigns. This necessity extends beyond B2C brands to B2B companies, making localization an essential skill for B2B marketers. Expertise in this area requires a comprehensive grasp of not only linguistic nuances but also the cultural decision-making processes, purchasing behaviors, value systems, and distinct challenges that shape the audience’s response. 

To navigate complex cultural landscapes, companies must invest in localization strategies that go beyond translation. Effective localization involves adapting marketing content to resonate with local audiences, reflecting their cultural contexts and preferences. Cultural fluency is vital for building trust and long-term relationships across markets. By engaging with local stakeholders and tailoring solutions to their specific needs, companies can position themselves as global players who respect and understand diverse international audiences.

Gain deeper insights into the latest localization trends from key growth markets like China, India, and Indonesia, with expertise from our Head of Public Relations and Corporate Communications, Daniel Agus Prasetyo, in the Power Hour ‘Localisation is More than Language,’ hosted by 3Degrees Media. During the discussion he will delve into the strategies for localizing marketing efforts in the agriculture sector, best practices in storytelling that drive business adoption of our solutions through targeted marketing, and emerging trends today and in the foreseeable future in content creation and marketing within the agriculture sector for the next 5 years.