Achieving Automation in Operational Processes and Workflow in the Future AI Marketing Tech Stack
In the dynamic realm of marketing technology, the infusion of artificial intelligence (AI) is reshaping the paradigm of how businesses navigate their operational processes and workflows. Within the contemporary landscape of hyper-personalized consumer demands, AI serves as a pivotal tool for automating key components of the marketing tech stack. This includes but is not limited to customer segmentation, personalization, content generation, and predictive analytics.
Get ready for the imminent Flux Series! Hosted by e27, an intimate convergence of marketing leaders: Achieving sustainable growth with AI-driven disruptive technology. Engage with our distinguished Chief Marketing Officer, Tika Sylvia, who will explore the nuances of marketing automation in lead generation workflows, drawing from her extensive experience in the chatbot industry. Uncover the secrets of leveraging conversational experiences through chatbots by transforming traditional FAQs, streamlining intricate questions through Automation, and empowering smallholders with relevant agriculture recommendations.
Furthermore, Tika will lead the roundtable conversation titled "Chatbots as the Second Wave of AI Implementation: Integrating Conversational AI into Customer Support." This discussion will explore the applications of artificial intelligence in business support and a mindset for knowing how to fit AI into the processes of analyzing and resolving customer issues with products or services they have purchased from a business.