The Future of PR in an AI-Shaped Influence Economy at PR Asia Indonesia 2026

Public relations is entering a new era where artificial intelligence, rapidly evolving digital channels, and heightened stakeholder expectations are reshaping how organizations build trust and protect their reputation. As influence becomes increasingly decentralized and reputational risks emerge in real time, communications leaders must balance technology with authenticity while demonstrating measurable business impact.

PR Asia Indonesia 2026, the inaugural Indonesian edition of Southeast Asia's leading communications conference by MARKETING-INTERACTIVE, brings together senior communications, corporate affairs, and marketing leaders to explore the future of strategic communications. Throughout the conference, industry experts will discuss the evolving role of AI in public relations, crisis communications, corporate reputation, stakeholder engagement, leadership communications, and the strategies required to earn long-term trust in an increasingly dynamic business environment.

Koltiva is participating in the conference through Daniel Prasetyo, Head of Corporate Communications at Koltiva, who will join fellow communications leaders in sharing insights on building trust through purpose-driven storytelling and transparent corporate communications. Drawing from Koltiva's experience supporting sustainable and traceable global supply chains, Daniel will discuss how organizations can strengthen stakeholder engagement, navigate complex sustainability narratives, and communicate business impact with authenticity in an increasingly PR-driven communications landscape.