Advancing Sustainable Farming Through Traceability: KOLTIVA Shares Insights at the AAI–PISAgro Agribusiness Talk
- Gusi Ayu Putri Chandrika Sari
- 2 days ago
- 6 min read
Executive Summaries:
Why Traceability Matters. Traceability is fundamental to sustainable agriculture—it enables businesses to ensure environmental and social compliance, reduce risks like deforestation and labor violations, and build consumer trust through verified transparency from farm to fork.
Koltiva’s Technology Ecosystem for Agri-Enterprises. Koltiva’s integrated digital ecosystem—anchored by KoltiTrace—supports agribusinesses and multinationals with real-time data collection, geospatial mapping, transaction tracking, and compliance reporting. These tools allow companies to meet global regulations such as EUDR, prove deforestation-free sourcing, and gain deeper supply chain visibility.
Empowering Rural Supply Chain Actors Through KoltiSkills and KoltiPay. We complement our technology with field-based services. KoltiSkills delivers hands-on training in sustainable practices and digital literacy, while KoltiPay provides access to digital wallets, microloans, and insurance—empowering farmers with financial tools and knowledge to improve livelihoods and resilience.
In an increasingly complex agrifood landscape, traceability has become indispensable—critical for ensuring sustainability, compliance, and farmer empowerment. On June 28, 2025, Ainu Rofiq, Co‑Founder and Board Member of Koltiva, shared our vision and field-proven insights at the AAI–PISAgro Agribusiness Talk, focused on “Pemanfaatan Teknologi Ketertelusuran dalam Pengembangan Industri Pertanian”. Hosted by Asosiasi Agribisnis Indonesia (AAI) and PISAgro at Universitas Panca Bhakti, the hybrid event united academics, students, and industry voices.
Table of Index:
A Collaborative Forum to Strengthen Sustainable Farming
The event was hosted by the Asosiasi Agribisnis Indonesia (AAI) in collaboration with the Partnership for Indonesia’s Sustainable Agriculture (PISAgro), as part of their ongoing Agribusiness Talk Series. The hybrid session, held both online and at the Faculty of Agriculture, Science, and Technology, Universitas Panca Bhakti, aimed to bridge academia and industry by inviting experts and practitioners to share real-world experiences with students and agribusiness professionals.
With the theme “Pemanfaatan Teknologi Ketertelusuran dalam Pengembangan Industri Pertanian” (Utilizing Traceability Technology in Agricultural Industry Development), the talk focused on practical solutions that help agribusinesses meet global compliance requirements while supporting local farmers and supply chain actors.
Representing Koltiva was Ainu Rofiq, Co-Founder and Board Member, who brought more than a decade of experience in sustainable agriculture, digital traceability, and supply chain innovation.
Why Traceability Is No Longer Optional
Traceability is the backbone of sustainable and resilient agricultural supply chains. It ensures that every commodity—from coffee beans and cocoa pods to natural rubber and palm oil—can be tracked from its origin at the farm level all the way to the end consumer. This data-driven visibility allows companies to:
Verify environmental and social compliance
Promote ethical sourcing and fair trade
Mitigate risks
Improve productivity, quality, and farmer incomes
Traceability enables full visibility into where and how agricultural products are produced—from farm to fork. It is foundational to meeting both international regulatory demands, such as the EU Deforestation Regulation (EUDR), and growing consumer expectations for transparency.
By embedding traceability into agricultural value chains, companies can:
Ensure compliance with environmental and social regulations
Demonstrate ethical sourcing and mitigate human rights risks such as child labor, forced labor, gender-based discrimination, unfair wages, unsafe working conditions, land rights violations, lack of informed consent, migrant labor abuse, etc
Increase supply chain resilience against deforestation and land disputes, Climate-related shocks, commodity fraud and product mixing, market access restrictions, regulatory uncertainty,
Enhance product quality, productivity, and producers' income
Comply with regulatory requirements such as the EU Deforestation Regulation (EUDR)
Ainu emphasized that traceability is not just a compliance tool—it is a pathway to building trust, ensuring fair trade, and unlocking market access for farmers.
In his session, Ainu emphasized how Koltiva’s suite of integrated software and field technologies provides businesses and farmers with the tools they need to build deforestation-free, inclusive, and transparent supply chains. Ainu opened by explaining how KoltiTrace—our core traceability platform—has shifted agribusiness from paper trails to digital transparency. Through a mix of mobile and web tools, combined with on-the-ground field agents, Koltiva has mapped over 1.9 million producers across 65 countries, including more than 542,000 in Indonesia alone
These mapped farms aren’t just logged in a system—they’re linked with transaction histories, quality data, and geo-mapped plots. This also supports international buyers and local cooperatives in proving deforestation-free sourcing, meeting EU regulations, and tracing premium produce back to accountable farmers. It’s transparency you can trust—and consumers can verify.
Koltiva’s Digital Ecosystem: Empowering the Entire Value Chain
Koltiva’s approach goes beyond software. As a leading agritech company, Koltiva combines end-to-end digital solutions with on-the-ground field expertise. Our ecosystem includes:
KoltiTrace, End-to-End Robust Digital Traceability Suite, from Seed to Table
At the heart of KOLTIVA’s digital ecosystem is KoltiTrace, our flagship traceability platform. It is purpose-built to digitize and simplify the flow of data across the agricultural supply chain—transforming disconnected, paper-based processes into integrated, real-time visibility.
Through KoltiTrace, we’ve:
Mapped over 1.9 million producers in 65 countries, including 542,000+ in Indonesia
Captured granular data on farm plots, transaction records, product quality, and geolocation
Linked each plot to individual farmer profiles, enabling plot-level traceability
What sets KoltiTrace apart is not just the scale, but the depth and verifiability of its data. By integrating remote sensing, mobile field apps, and agent-assisted verification, KoltiTrace ensures that each data point—be it a cocoa pod, rubber bale, or palm oil fruit bunch—is traceable back to its source with confidence.
Ainu shared compelling examples of how this traceability supports agri-enterprises, businesses, multinational companies (MNCs), manufactures, suppliers, dealers, buyers and cooperatives in verifying deforestation-free sourcing, fulfilling due diligence requirements, and building trust with downstream markets and conscious consumers.
"These mapped farms are not just data points,” said Ainu. “They’re living proof of accountable farming, transparency you can trust—and that consumers can verify.”
KoltiTrace does more than track. It empowers. It informs agribusiness decisions with geospatial insights, risk alerts, and compliance indicators—laying the groundwork for sustainable sourcing and measurable impact.
KoltiPay, Responsible Financial Services Features for Rural Areas
Our digital payment and financial services platform helps farmers and MSMEs access digital wallets, loans, insurance, and financial literacy tools—building economic resilience and improving financial inclusion. Perhaps the most compelling part of Ainu’s talk centered on KoltiPay, Koltiva’s e-wallet built right into FarmCloud, FarmGate, FarmRetail, and KoltiTrace. Designed with rural realities in mind—limited bank branches, patchy mobile signals, low digital literacy—KoltiPay helps rural supply chain actors:
Receive split payments: part cash, part digital—so they get immediate funds and start saving
Buy agri-inputs like seeds, fertilizer, and compost directly using their wallet
Apply for micro-loans (crop input loans, e‑loans, pay‑later schemes) right from the app
Pay bills and top up phones using PPOB services, all from their pocket
Ainu shared a vivid example from South Sulawesi: farmers used the split-payment feature to handle harvest season needs—keeping cash for daily expenses while saving the rest digitally for future planting cycles
KoltiSkills, Capacity Building, Field Training and Advisory Arm
A capacity-building solution offering training, coaching, and certification for smallholders and agribusiness professionals, focused on sustainable farming practices, good agricultural practices (GAP), and digital literacy.
Through these platforms, Koltiva empowers more than 1,9 million smallholder farmers across 65+ countries, serving clients in the cocoa, coffee, palm oil, rubber, seaweed, and coconut industries. Ainu stressed that none of this works without boots-on-the-ground. Koltiva’s field agents play a dual role: they collect farmers' data, map plots—sometimes offline or when signal returns—and train farmers on our apps and financial tool
They also deliver Good Agricultural Practices training, showing farmers how digital traceability ties into better yields, fair prices, and stronger bargaining power. As Ainu said, “It’s more than tech—it’s trust.”
Case in Point: Tackling EUDR Compliance with Data and Precision
One of the most pressing issues facing agribusinesses today is compliance with the EU Deforestation Regulation, which requires companies to prove that their products are not linked to deforestation after December 31, 2020. For companies sourcing from smallholder farmers—many of whom operate informal, unmapped plots—this is a complex challenge.
Koltiva has taken a proactive role in supporting both upstream and downstream actors in meeting EUDR requirements. During the talk, Ainu outlined how Koltiva’s traceability tools:
Mapping farm boundaries using satellite imagery. Collect geospatial data and satellite imagery to map farm boundaries
Verify land legality and forest clearance dates
Integrate farmer profiles, transaction histories, and social compliance indicators
Generating evidence-backed Due Diligence Statements (DDS)
This integrated approach ensures that our clients—from multinational corporations to cooperatives and aggregators—can continue to access EU markets while promoting environmental sustainability and farmer livelihoods.
Bridging the Gap Between Academia and Industry
A standout aspect of the Agribusiness Talk was the active participation of university students and faculty members from Universitas Panca Bhakti. The event moderator, Dr. Donna Youlla, S.P., MEM, emphasized the importance of preparing future agribusiness leaders with practical knowledge of digital agriculture.
Koltiva’s participation underscored the need for greater collaboration between academic institutions and the private sector. As agribusiness becomes increasingly tech-driven, students must be equipped not just with theoretical knowledge, but also hands-on experience in emerging tools and technologies.
Ainu concluded his session by encouraging students to explore careers in agritech, noting that innovation, inclusivity, and impact go hand-in-hand when it comes to building a better future for farming communities.
Looking Ahead: Building Resilient Food Systems Together
At Koltiva, we believe that the future of agriculture depends on our ability to innovate responsibly and inclusively. Events like the AAI–PISAgro Agribusiness Talk are crucial in creating platforms for dialogue, learning, and shared solutions. As traceability becomes a global standard, we remain committed to providing the technology, expertise, and human touch needed to make it work for everyone—from smallholder farmers to multinational buyers.
We thank the organizers for the opportunity to share our story and look forward to continued collaboration in shaping a more sustainable and traceable agricultural future.
