11 hours ago10 min read
From Seed to Market: How KOLTIVA is Building Colombia’s Traceable, Deforestation Free Supply Chains at Expo Agrofuturo 2025
- Gusi Ayu Putri Chandrika Sari
- 5 days ago
- 6 min read
Updated: 3 days ago
Executive Summaries:
Colombian producers face growing pressure from regulations and also stand to gain from higher-value markets. KOLTIVA helps producers future-proof their businesses by providing farm-level traceability, GHG monitoring, and capacity-building programs that strengthen Good Agricultural Practices. At Expo Agrofuturo 2025, we showcase how Colombian producers can move beyond compliance and unlock global opportunities.
Supply chains without verifiable traceability risk exclusion from premium export markets. KOLTIVA offers integrated solutions: digital traceability platforms, land-use monitoring, and transaction verification to ensure every product can be traced back to its origin. Buyers reduce ESG risks, guarantee compliance, and build resilient, deforestation-free sourcing models.
The global agri-food sector is entering a compliance crunch. Transparent supply chains are now prerequisites for market access and ESG reporting. KOLTIVA’s proven model across Latin America combines technology with “boots on the ground” services to scale impact.
Table of Content:
Introduction: Why Traceability Defines the Future of Agribusiness
In September 2025, Medellín will once again host Expo Agrofuturo, the most influential agribusiness exhibition in Latin America. For producers, buyers, investors, and innovators, the event serves as a hub to discuss the future of agriculture in the region. This year, the conversations are sharper than ever, centered on sustainability, transparency, and compliance in global supply chains.
At the heart of these conversations lies a challenge and an opportunity: traceability. In today’s agri-food markets, transparent supply chains are no longer optional. They are a requirement for access to premium buyers, particularly in the European Union and North America.
For KOLTIVA, a global technology-enabled service company operating in 94 countries, traceability is not just about ticking compliance boxes. It is about empowering Colombian producers and agribusinesses to thrive in an increasingly regulated marketplace. At Expo Agrofuturo 2025, we are showcasing how our integrated model, combining technology, training, and transparency, is transforming Colombia’s agriculture from the ground up.
Colombia at a Crossroads: Pressure and Potential
Colombia is recognized worldwide for its coffee, cacao, and palm oil, commodities that define its agricultural identity. But while demand for these products remains high, the criteria for market entry are shifting. Increasingly, buyers and regulators require proof that production is deforestation-free, ethical, and sustainable.
The European Union Deforestation Regulation (EUDR), which comes into force in 2025, requires detailed traceability for commodities entering EU markets.
Corporate ESG commitments from multinational food companies are pushing compliance standards even higher.
Investors and consumers alike demand measurable transparency before supporting agricultural supply chains.
For Colombian smallholders, cooperatives, and exporters, this shift presents both risks and opportunities. Many lack complete records of farm boundaries, production practices, or land-use histories. Without these, they risk exclusion from international markets. But those who can provide verifiable traceability gain not only compliance but also access to higher-value buyers, better prices, and long-term partnerships.
This is where KOLTIVA comes in.
KOLTIVA’s Model: Technology Plus “Boots on the Ground”
KOLTIVA has been operating in Latin America for over a decade, proving that digital traceability and producers inclusion can go hand in hand. Through our flagship platform, KoltiTrace, we have digitally validated over 25,000 coffee producers across eight countries in the region, including Colombia.
KoltiTrace does more than register farms:
Geolocation: Each farm is mapped with precise GPS coordinates to confirm boundaries and monitor land use.
Production practices: Producers’ agricultural methods are documented, from soil management to harvesting techniques.
Transaction data: Every purchase and sale is linked to the farm of origin, creating a secure chain of custody.
We recognize that technology alone is not enough. Many smallholders face digital literacy gaps or lack access to agricultural practices. To bridge this divide, we complement KoltiTrace with KoltiSkills, our capacity-building program. Through producers training, coaching, and field support, we ensure that technology is not an obstacle but a tool for empowerment.
This blended approach, software plus on-ground expertise sets us apart. It guarantees that compliance solutions are not limited to large-scale agribusinesses but are accessible to the very producers who form the backbone of Colombia’s agricultural economy.
Turning Compliance Pressure Into Competitive Advantage
The global agri-food industry is facing what we call a compliance crunch. Regulations such as EUDR, CSRD (Corporate Sustainability Reporting Directive), and CSDDD (Corporate Sustainability Due Diligence Directive) are converging, placing unprecedented demands on supply chain transparency.
For buyers and exporters, this means the margin of error is becoming increasingly narrow. They need systems that can prove, in real time, that every product is traceable and deforestation-free.
KOLTIVA turns this compliance pressure into an opportunity.
For producers: Verified traceability means access to premium markets and stronger bargaining power.
For buyers: Reduced ESG risks and guaranteed compliance with international regulations.
For investors: Clear, measurable impact metrics that align with sustainability goals.
This win-win dynamic is what makes our model scalable and attractive for all actors in the supply chain.
Why Expo Agrofuturo Matters to Us
Expo Agrofuturo is more than a showcase of agricultural products; it is Latin America’s most influential marketplace for ideas, technology transfer, and partnerships in agribusiness. Every year, it gathers thousands of participants, including producers, cooperatives, exporters, multinational buyers, investors, NGOs, and policymakers. For many, it is the moment where strategic decisions and collaborations are forged.
For KOLTIVA, Expo Agrofuturo is a pivotal opportunity to demonstrate that traceability is not a barrier, but a business enabler. With Colombia at the center of global discussions on sustainable agriculture, Medellín becomes the stage to highlight practical solutions to today’s toughest challenges in supply chain transparency.
At our booth, we are offering more than product demonstrations — we are creating a consultation space for transformation:
Expert Consultations: Our specialists will advise cooperatives, exporters, and buyers on practical steps to build EUDR-compliant supply chains, tailored to their current level of readiness.
End-to-End Traceability with GHG Monitoring: We will showcase our KoltiTrace platform, now enhanced with greenhouse gas (GHG) emissions features, giving producers and buyers not only land-use visibility but also critical climate impact data to strengthen ESG reporting.
Capacity Building for Producers: Through KoltiSkills, we will present methodologies to improve Good Agricultural Practices (GAPs). From soil health to harvesting methods, our programs ensure that farmers are not only compliant but also more productive and resilient.
Our presence at Expo Agrofuturo is a clear signal: Colombia has the potential to lead Latin America in building competitive, sustainable, and transparent supply chains. We are here to accelerate that transformation by aligning technology, training, and partnerships.
Turning Compliance Into Advantage
Global markets are facing what we refer to as a compliance crunch. Buyers urgently need verifiable proof that their supply chains are deforestation-free and socially responsible. With regulations such as EUDR, CSRD, and CSDDD converging, the pressure is intense.
Our role is to turn that pressure into opportunity. By digitizing farm profiles, mapping land use, and linking transactions, we make every kilo of coffee or cacao traceable back to its origin. Producers gain access to new markets. Buyers reduce ESG risks. Investors see clearer impact metrics.
As Expo Agrofuturo 2025 unfolds, our message is clear: traceability is no longer optional, it is the foundation of competitive agribusiness. We invite producers, cooperatives, exporters, buyers, and investors to connect with us at Expo Agrofuturo 2025 in Medellín.
Wednesday - Friday, 10th - 12th September 2025
Plaze Mayor - Medellin, Colombia
Booth Number 139A
Let’s explore how traceability can unlock new markets, strengthen resilience, and create long-term value across Colombia’s agricultural supply chains. From seed to market, KOLTIVA is building the future of Colombian agribusiness one that is transparent, sustainable, and globally competitive.
Join us at Expo Agrofuturo 2025, visit our booth or register for our workshop to take the first step toward building your EUDR-ready, deforestation-free supply chain.
Author: Gusi Ayu Putri Chandrika Sari, Social Media Officer, KOLTIVA
Gusi Ayu Putri Chandrika Sari combines her expertise in digital marketing and social media with a deep commitment to sustainability, supported by over eight years of experience in communications. Her work focuses on crafting impactful narratives that connect technology, agriculture, and environmental responsibility. She is driven by a passion for promoting sustainable practices through compelling, audience-focused content across a variety of digital platforms.
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